Best WordPress Google Analytics Plugins in 2022

Are you looking for the best WordPress Google analytic plugins? You are not alone on this quest, as the demand for this tool has surged significantly since people discovered its usefulness. Google Analytics is one of the best tools any company or business could have. Adding this tool to your WordPress website will enable you to track visitors and get vital details about them.

The real-time data the tool amasses can help you learn about your audience, improve your marketing strategies, refine your sales funnels, and make informed decisions. Hence, having the best WordPress Google analytic plugin on your site will help you make better business decisions and take your business to a new height.

Nevertheless, there are dozens of WordPress analytics plugins on the market, and choosing the right one for your site is essential. In this article, we will compare the best and most reliable WordPress Google Analytics plugins, helping you find the best option for your business. Without further ado, here are our top picks:

The Best WordPress Google Analytics Plugins

1.    MonsterInsights


MonsterInsights is considered the king of WP analytics plugins. It is an excellent all-rounder tool with immense features to help you make informed decisions about your website. MonsterInsights is one of the most analytics tools on the market, with more than three million active installations. This tool will place your Google Analytics tracking code on your site without writing any line of code. It is easy to use, and you do not need to be tech-savvy to read and interpret the data.

The tool displays the pulled information on a user-friendly interface inside your WP dashboard, making it easy and quick to access vital information about your site. MonsterInsights has free and paid versions, making it a flexible tool for growing websites. You can start with the free version and upgrade to the premium version as your site grows. However, if you have a large site, we recommend starting with the paid version, as it offers more advanced features.

In addition, the tool offers real-time data, providing you with real-time insight into your website. One of the core features of the premium version is WooCommerce reports. It works perfectly with WooCommerce stores, providing store owners deep insight into their sales, conversions, visits, bounce rates, etc. Furthermore, the tool lets you track your affiliate links and Google AdSense from your dashboard. You can also track the performance of Vimeo and YouTube embeds, forms, and referrals from other sites.

Key Features

  • Real-time analytics
  • ECommerce tracking and reports
  • User behavior report
  • GDPR-friendly
  • SEO ranking reports
  • Google Analytics dashboard
  • Universal analytics and GA4
  • Ads and affiliate link tracking
  • Integrates with top WordPress plugins


  • Free Plan
  • Plus: This plan costs $99.50 per year for 1 site.
  • Pro: This plan costs $199.50 per year for 5 sites.
  • Agency: This plan costs $399.50 per year for 25 sites.

2.    ExactMetrics


With more than one million active users, ExactMetrics is another top competitor for the best WordPress Google Analytics plugins. The plugin is trusted in several industries, including health, business, blogging, and even eCommerce stores. ExactMetrics is a flexible and easy-to-use plugin. It also allows users to install Google Analytics on their WP sites with just one click.

With the free version, you can run a complete analysis on your WordPress site and get vital information. However, you would need to upgrade to the premium version if you want to integrate it with other plugins like Google AdSense, WooCommerce, and Google Ads. The tool offers super-accurate tracking, ensuring you do not miss any vital information about your website.

In addition to being easy to install, this tool has an easy analytics dashboard. It provides actionable insights inside your WP dashboard; you do not need a professional to help interpret the results. ExactMetrics allows you to see who is on your site, what they are doing, how they found your website, where they come from, etc. It also automatically tracks clicks on your banner ads, affiliate links, and other external links.

Key Features

  • Super accurate tracking
  • Real-time stats
  • Easy analytics dashboard
  • Page-level insights
  • ECommerce tracking
  • Affiliate link and ad tracking
  • Performance + optimize
  • Custom dimensions
  • GDPR/CCPA compliant


  • Free Plan
  • Plus: This plan costs $99.50 per year for 1 site.
  • Pro: This plan costs $199.50 per year for 5 sites.
  • Agency: This plan costs $399.50 per year for 25 sites.

3.    Google Analytics

Google Analytics

Google Analytics is another reliable, powerful analytic plugin for WordPress sites. The most amazing part of this tool is that it is free to use. It has many valuable features to help you keep track of your site and see how people interact with it. This plugin will provide insightful information about your customers, their devices, where they are from, how they found your website, etc.

The tool will help you understand the customer journey and how to enhance marketing ROI. However, the tool has many manual features, which you must do by yourself. For instance, you have to manually set up advanced tracking like eCommerce tracking, conversations, link clicks, etc.

We highly recommend this tool if you are looking for the best analytics plugin for your WordPress site. However, despite being free, this tool comes with many impressive features to help you make data-driven decisions about your website.

Key Features

  • Funnel analysis
  • A detailed report about visitors
  • User flow reporting
  • Different visualization options
  • Export data from any report
  • Custom reports
  • Audience segmentation


  • Free of charge.

4.    Analytify


Next on the line, we have Analytify. This tool has more than two million active users, making it one of the most popular analytics plugins for WordPress. You can opt for the free version or upgrade to the premium version for more advanced features. Nevertheless, we recommend you opt for the paid version, as the free version has limited features.

The free version lacks categorization, reporting, and affiliate statistics. However, you can enjoy all these features and more when upgrading to the paid version. One great thing about this plugin is that the paid version is much more affordable than other analytics plugins.

It offers real-time statistics to inform you about who is online, what they are doing, and more. Another amazing feature of this tool is its social media stats. You can track the effectiveness of your social media campaigns right inside your WordPress dashboard. The tool can also track your gallery, portfolio, testimonials, and other custom post types to provide detailed statistics.

Every page and post will have metrics; you can organize them into different categories. It provides all the vital information you need on your WordPress dashboard, which means you do not have to leave WordPress to manage and monitor your PPC, SEO, and marketing campaigns.

Key Features

  • Page-level analytics
  • Real-time stats
  • Social media stats
  • Universal tracking
  • Enhanced eCommerce tracking
  • Custom post types
  • Front-end reporting


  • Free Plan
  • Pro: This plan costs $59.00 per year for 1 site.
  • Conversion: This plan costs $99.00 per year for 10 sites.
  • Developer: This plan costs $299.00 per year for 50 sites.

5.    Enhanced E-Commerce Google Analytics

Enhanced E-Commerce Google Analytics

Enhanced E-commerce Google Analytics is a highly functional analytics plugin for eCommerce stores. If you are looking for the best analytics plugins to monitor activities on your WooCommerce store, we highly recommend this plugin. This tool uses Google Analytics’ eCommerce tracking feature to optimize your WooCommerce store. It collects data from your visitor behavior and activities to keep you informed on what is going on in your store.

This eCommerce plugin is highly reliable, providing in-depth reporting to ensure you have enough information to make vital decisions. It provides reports on product performance, checkout behavior, shopping behavior, and sales performance.

With the insight this tool provides, you can know the likes and preferences of your users, simplify their shopping process, offer them better experiences, and get rid of obstacles that come in the way or slow down conversions.

Key Features

  • Tracks shopping and checkout behavior
  • Sales and product performance tracking
  • Audience, acquisition, and behavior reports
  • Captures transaction and conversion information
  • IP anonymization


  • Free plan
  • Hustle: This plan costs $19.00 per month.
  • Growth: This plan costs $29.00 per month.
  • Leap: This plan costs $49.00 per month.

Read more about WordPress & WordPress plugins at  our “Web” Category

Which WordPress Analytics Plugin Should I Use?

You need to consider your specific needs when looking for the right WordPress plugin. Depending on your need, you might have to combine two or more analytic plugins, as some are designed for specific tasks. If you want to leverage the power of Google Analytics in your WP dashboard, you can opt for Analytify or MonsterInsights. In all, you should list out the specific features you need and pick a plugin with those features.


There you go! Those are the most reliable WordPress analytics plugins on the market. These tools come in handy in keeping track of the happenings on your website or eCommerce store. We recommend you opt for the paid versions if you want in-depth analytics features. From the top five plugins listed here, you can opt for any one that best meets your needs and suits your budget.

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